Held on November 11 every year, more commonly referred to as 11.11, it’s the one day in the year when you will see massive discounts on all shopping platforms—both physical and e-commerce. 11.11 Global Shopping Festival is a day that most businesses will not miss out after seeing the popularity of the sales and the amount of sales volume one can earn in just one day. As such, it is critical to prepare well ahead of 11.11 if you own a business. Here are three tips to get you started.